Hope
Founded by Swedish designers Ann Ringstrand and Stefan Soderberg in 2001, Hope's signature approach to mens- and womenswear is "low key, clean, raw and authentic." The line is unconventional in the sense that every piece is meant to stand on its own, as opposed to fitting neatly into a seasonal collection.
Before founding Hope, Ann Ringstrand had been a designer for H&M and the head of sportswear designer Peak Performance. Stefan Soderberg has been a product manager for labels including Levi Strauss, Boomerang, and Acne.
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