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Project No. 8 is the retail arm and eighth project by Various Projects, Inc—a multidisciplinary creative collaboration founded by Elizabeth Beer and Brian Janusiak in 2005. Often working in blurry areas between design, art, and commerce, Various Projects is always looking to link creative disciplines. Collaborations are a central and essential focus of the studio which creates objects, garments, accessories, books, furniture, and spaces as the need arises.

The Project No. 8 Travel/Hotel Store is currently based out of the Ace Hotel at 22 West 29th Street.

Past shop installations have included: a men's store on 38 Orchard Street which opened in 2009 focusing on menswear by both emerging talent and leading international designers, and most recently, a temporary Souvenir Shop and Kind-of-Convenience Store at TurnStyle—a new food and shopping court underground at the Columbus Circle subway station.

These spaces have offered Various Projects and their many creative partners a chance to experiment with recurring themes in their work: questions of distribution, digression, and the creation of fluctuating communities.